strategies that connect

Meet Sue

Sue Remes has been a successful executive in the beauty industry for over 35 years. Sue has earned the reputation as a strategic thought leader, working with clients to define their significance in the marketplace by creating scalable tools that translate key concepts and messages to consumers.

Named one of the Twin Cites Women to Watch by the Twin Cities Business Journal, Sue works inside organizations as a trusted partner, helping her clients to create and build upon their unique brand story by identifying and leveraging key points of difference. She does this by working closely with the entire organization to ensure ideas are being shared and contributions by team members lead to connected strategies and long term solutions.

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Putting the Customer First

A little bit about me – I began my career in the beauty industry selling behind the Clinique counter. This is where I fell in love with the beauty industry and its customers. Every day that I sold behind the counter, it was my personal mission to ensure that the time customers spent with me was the very best part of their day!

Since then, I have worked in many different capacities. I worked at the corporate level for the iconic brands Clinque and Aveda for 11 years before beginning my consulting practice Sue Remes Resources in 1993.

Along the way, I have never lost my love for customers and for the salespeople who help them navigate through the sometimes mystifying world of the beauty industry.

When I started my consulting practice, it was my goal to work with organizations helping them to identify and maximize key points of difference – defining values and principles that are translated to salespeople in the field and ultimately, to customers.

I have been especially delighted with Sue’s strong understanding of the needs of both customers and sales associates, and her consistent dedication to putting them at the center of all of the work we do together.

Cammie Cannella

V.P. Global Education and Consumer Relations, Kiehl’s Since 1851

I lost count of the times we said, “We could have never done this without Sue.” Thank you for helping us achieve such heights.

Thymes, USA

Find Me on the Front Lines

I strongly believe that building a brand starts by being right out on the front lines. That’s why, as a rule, when it comes to finding crucial data that helps my clients make decisions about product launches, programs or how to gain traction with customers, I spend time where all the action happens—on the front lines—working with salespeople and talking to customers.

Understanding the needs of your salespeople and talking directly to customers allows me to capitalize on the collective intelligence of your entire team (and yes, your loyal customers do play on that team!) The end result is the creation of valuable programs, marketing strategies and sales processes that build your brand and create customer loyalty that translates to dollars.

I love it when customers pick you but most of all I love it when customers love you!

One last thing you should know about me – my last name is pronounced Remish.

The difference between a good idea and a great idea is in the execution.

As an experienced business leader, Sue has played a key role in some of the most successful product launches in the beauty industry. Crafting a well-intended message that ultimately excites consumers and inspires loyalty, is the key to thriving in a crowded beauty marketplace.

Sue does this by creating next level training systems, sales and marketing initiatives with the ultimate goal in mind – to ensure that your message is translated at every level, creating a strong, single-minded response to your brand.

Service Offerings:

Regardless of where a brand sells product, the intended brand message from the manufacturer to the consumer many times will require a number of communication touch points to ensure your key points of difference are reaching consumers.

Sue works with brands to help define a cohesive, relatable brand message, one that can thrive in an omni-channel with efficiency and have the greatest significance for the end user – whether it be your sales team or the consumer. Sue has developed brand messaging and scalable tools for her clients that are used with retailer partners, online channels and professional salons.

Sue works closely with companies to improve productivity and rhythm in the work environment by blending the talents and strengths of individuals into high-performance teamwork. Development topics include:

  • Leadership training
  • Conflict resolution
  • Management training and development
  • One on one leadership coaching
  • Communication skills

Becoming a successful salesperson and/or educator in the beauty industry is built through comprehensive training that builds skill and confidence. Through education and creativity, Sue trains sales and education personnel using flexible tools to ensure consistency in messaging and employee performance. Learner-centered tools are designed to be used as training guides, reference materials or operation manuals.

  • Train-the-trainer programs and coaching
  • Presentation skills training (live and digital)
  • Creation and development of training tools
  • Certification programs
  • Communicating company mission and message
  • Sales trainings designed to increase existing business
  • Sales trainings designed to build new business
  • Team building
  • Corporate education strategies and structure
  • New product or new initiative launches

Research is a great way for you to tap into your consumer’s thinking and gain valuable insight on how to move forward with strategies that build stronger more loyal relationships with your customers. Brand audits help you quantify your brand’s current message and help to inform decisions around future initiatives.

Sue has conducted research and brand audits supported by quantitative and qualitative analysis for clients such as Thymes, Proctor and Gamble, KMS Hair care, NIOXIN, Coty Beauty, KAO and Amore Pacific.

For over three decades, Sue has presented inspiring keynote speeches, facilitated workshops and panel discussions to audiences worldwide.

Sue has presented to audiences throughout the United States and Canada, Spain, Australia, Germany, Puerto Rico, United Arab Emirates, Singapore, United Kingdom, Denmark, Ireland, Poland, Sweden, Czech Republic, Netherlands South Korea and Mexico.

Sue has been a guest lecturer at Ryerson University Business School in Toronto, Ontario, and a guest host on The Saturday Night Beauty Hour on QVC. She has served as Master of Ceremonies for the largest trade shows in the beauty industry, including Fuse NYC, The International Salon & Spa Expo, The Aveda Congress Festival and the International Chain Association.

Guest Columnist:

  • American Salon Magazine
  • Stylist Magazine
  • Graham Webb Salon Insider
  • Fringe Magazine
  • Milady Education Systems

Guest Contributor to the Bestselling book Becoming a Category of One



Get In Touch

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