Training manuals are an integral part of the education process. If designed and implemented wisely, a training manual will serve as a supportive tool in growing your retail business, implementing company protocol or re-enforcing your brand’s unique message. Sue creates manuals that not only grow and reiterate your brand’s key message, but also serve as an on-going reference guide at the field level.
Sue is available to project manage retail initiatives for clients. She project managed the renovation of a 46 foot, 18-wheeler into a traveling store for the Body Shop and trained the retail team that supported the truck tour . The truck, which carried more than 70% of the company’s product line, went on the road for two years to support Body Shop marketing aims as well as its social agenda.
The Graham Webb Salon Insider – Sue wrote a monthly retail column with a seasonal focus for the bi-monthly magazine, which is sent to each salon in the Graham Webb network and featured on the company web site.
Counter Intelligence – American Salon monthly column Counter Intelligence – Sue has been a featured columnist for American Salon Magazine, the premier-most magazine of the professional salon industry. Sue wrote a monthly column called Counter Intelligence which was geared toward ideas, tips and programs salons can implement as a way to build a successful retail business.
Becoming a Catalog of One: Sue was asked by author and business consultant Joe Calloway to contribute an essay to his book Becoming a Category of One. Joe asked Sue to focus on what leaders of sales organizations most need to do to create a category of one. Becoming a Category of One received rave reviews from The New York Times, Publishers Weekly and Retailing Today, and has been translated and published in countries around the world. Click here to read the essay.